Shaila's Web Media Portfolio
Monday, December 10, 2012
Fact or Fiction
Fact
or fiction that is the question.
How does one decipher a valid article, from a fake one? According to
Inc.com, There are a few “red flags” one can look for to find the validity. I
will use this checklist to figure out whether the article is legitimate or not.
Since most articles are written well enough for the validity to be obvious, it
is crucial that one approaches the site with an open mind along with very
critical thought.
Thursday, November 22, 2012
Communications Plan: OJOS Eyewear
Communication
plan statement:
This is an ongoing campaign to
inform UMKC students about the OJOS movement. Another part of this campaign is
to motivate students to donate eyewear that they do not use anymore to the less
fortunate in third world countries.
Situation
Analysis:
The story- OJOS is a new
organization founded by University of Kansas Alumnus, Tyler Reynolds, Tim
Shockey and Liam Kirby. OJOS has joined together with New Eyes for the Needy,
in effort to diminish the vision problems in third world countries, by eyewear donations.
There is a critical need for quality eye care. Without sight, people miss out on
the quality of life, which we can sometimes take for granted. As a UMKC
student, I would like to bring awareness to the University of Missouri-Kansas
City and in turn, boost donations for the organization. This is the first year
for OJOS, but their partners at New Eyes for the Needy have been in
contributing since 1932, helping over 7,000,000 people in over 27 countries.
OJOS would like to enhance that number greatly. The majority of students at UMKC are unaware of the critical
need for eye care in third world countries. An estimated 126 million Americans
wear prescription eyewear. As a country, we are wealthier and more
technologically advanced. This has given Americans the options of insurance, Lasik,
etc.. To bring it back in full circle, the majority of these individuals (UMKC
Students, family members, members of the community) could take their old frames
and donate them to the OJOS movement.
Analysis:
The main reason that donations are sparse is because there
is a lack of knowledge about the OJOS movement. If a communications plan is
implemented to inform the UMKC campus of the crisis at hand, donations to help
the less fortunate will boost
Neo Aristotelian: Julian Castro
The 2012 Democratic National Convention
made history: literally. Julian Castro, the mayor of San Antonio, became the
first Hispanic to be presented with the honor of being the ceremonies Keynote
Speaker. While America heard from Latinos such as Marco Rubio, Susana Martinez,
and Luis Fortuno during the Republican Convention, Castro was the individual selected to captivate the
audience in Charlotte, North Carolina
Narrative Criticism: Parenthood
Parenthood, one of the few television shows that has chosen
to focus on Autism. During a crucial episode, the TV family deals with the
diagnosis of Autism, as well as the decision to keep Max (child with autism) in
the mainstream school system or move him to a charter school that is
specifically for children with autism.
BP Oil Spill
Oil is one of the
most prominent resources in our country today. Oil can be found along the countryside,
or in the depths of the deep sea. . A lot of good can, and has come from the distribution
of this product (average of 23.9 billion/year) On the flip side, there can be faults
within the system (i.e. rigs, wells pumps, etc…) With every success, and there
can be a crisis. If a crisis occurs, the way an individual, or in this case, a
corporation handles the situation can either lead to an up rise or downfall of
the company? For the purpose of this paper, I will focus on British Petroleum.
Sunday, November 4, 2012
Kanye West Apologia
At the 2009 MTV Video Music Awards, Taylor Swift received
Best Female Video of the Year Award. In the midst of her acceptance speech,
Kanye West walked on stage, asked the country star for the microphone and
stated, “Beyonce' has the best video of all time” Swift stood there in
disbelief as the hip hop star made a spectacle of himself. Moments after,
Beyonce was awarded Best Video of The Year. As she stood on stage to give her acceptance
speech, she called on Miss. Swift and asked her to continue her speech that was
previously interrupted (VMA’s, 2009) The support from Beyonce, along with
fellow musicians and fans showed that the response to the actions of Kanye West
were going to cause a negative media storm to emerge.
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