Communication
plan statement:
This is an ongoing campaign to
inform UMKC students about the OJOS movement. Another part of this campaign is
to motivate students to donate eyewear that they do not use anymore to the less
fortunate in third world countries.
Situation
Analysis:
The story- OJOS is a new
organization founded by University of Kansas Alumnus, Tyler Reynolds, Tim
Shockey and Liam Kirby. OJOS has joined together with New Eyes for the Needy,
in effort to diminish the vision problems in third world countries, by eyewear donations.
There is a critical need for quality eye care. Without sight, people miss out on
the quality of life, which we can sometimes take for granted. As a UMKC
student, I would like to bring awareness to the University of Missouri-Kansas
City and in turn, boost donations for the organization. This is the first year
for OJOS, but their partners at New Eyes for the Needy have been in
contributing since 1932, helping over 7,000,000 people in over 27 countries.
OJOS would like to enhance that number greatly. The majority of students at UMKC are unaware of the critical
need for eye care in third world countries. An estimated 126 million Americans
wear prescription eyewear. As a country, we are wealthier and more
technologically advanced. This has given Americans the options of insurance, Lasik,
etc.. To bring it back in full circle, the majority of these individuals (UMKC
Students, family members, members of the community) could take their old frames
and donate them to the OJOS movement.
Analysis:
The main reason that donations are sparse is because there
is a lack of knowledge about the OJOS movement. If a communications plan is
implemented to inform the UMKC campus of the crisis at hand, donations to help
the less fortunate will boost
